Support Us!
Sponsorship
Since 2022, Pleasant Peninsula has brought to Grand Rapids...
3
ENVIRONMENTAL ART & ACTIVISM FAIRS
7
RESEARCH-BASED ECOLOGY MURALS
32
EDUCATIONAL SPEAKERS
50
NATIVE FISH MINI MURALS
Join us in 2025, as we create over
20
new ecology murals,
each featuring a native Michigan species!
2025 mural Festival Overview
ENVIRONMENTAL EDUCATION
THROUGH PUBLIC ART!
Grand Rapids' first and only national mural festival Pleasant Peninsula is uniting artists nationwide in efforts to raise awareness for Michigan's unique ecological landscape through the radically accessible medium of public art. Our 2025 Mural Festival will showcase local, regional, and national artists as they install over 20 new murals in downtown Grand Rapids. Each mural will feature a different native species on the Michigan Endangered Species List!
Platforming Artists
expanding access
highlighting ecosystems
Pleasant Peninsula exists to further conservation, biodiversity, and environmental education through public art. Our festival boosts visibility not only for artists, but for the nonhuman biodiversity found across our Great Lakes State. Every mural created for Pleasant Peninsula will feature a species on the Michigan Endangered Species List. By rendering these species in such a highly visible way, we provide our landscape both a voice and an audience.
20 MURALS, 20 ARTISTS, 20 SPECIES
location
MICHIGAN'S UNIQUE ECOLOGY
IN OUR CITY CENTER
─ 52 FRONT AVE UNDERPASS ─
Location Choice
This underpass is in close proximity to the river, GVSU, the Blue Bridge, and the GR Public Museum, lending the ecological content of these murals particular relevancy. By installing nature-themed murals in our city center, we aim to reach our neighbors who may not typically feel interested in exploring Michigan's natural beauty on their own.
Lasting Impact
Thanks to our detailed maintenance plan, these murals will last for years to come, bringing life to an underutilized but highly-trafficked walkway. With the strategic addition of seating, lighting, planters, and more, this underpass will be transformed from an abandoned bus stop to a safe, welcoming, and educational pedestrian destination.
impact
EACH MURAL WILL...
─ FEATURE A NATIVE SPECIES
found on the Michigan Endangered Species List.
─ BE INFORMED BY RESEARCH
conducted by a partnering environmental educator.
─ SHOWCASE AN ARTIST
and their unique style!
With over 20 artists locally,
regionally, and nationally,
the diversity of art styles
will reflect the diversity
of our ecosystems!
─ BE MADE POSSIBLE
by the support of community partners like you!
You may be the exclusive sponsor
of a full-sized mural for as little as $5,000!
Your aid will go directly toward the artist stipend
and installation costs of your mural.
Plaques will be installed alongside each mural
with information about the species, the artist,
and the partnering educator.
New lighting, seating, planters, and interactive
installations will elevate the tunnel to a destination
for students, pedestrians, tourists, & artists alike.
Sponsors will be highlighted on our permanent
plaques by their logo or name, according to
their level of support!
sponsorship
HERE'S HOW WE'RE...
PLATFORMING OUR ARTISTS
At Pleasant Peninsula, we've worked with almost 100 unique Michigan artists and makers. We celebrate and showcase local talent, foster national artistic connections, and build lasting ties between artists, environmentalists, and neighborhoods.
We are redefining our city; not as a place of contest, but as one of mutual aid and artistic opporunity.
EXPANDING COMMUNITY ACCESS
Lack of representation, financial barriers, and limited accessibility in natural areas cause many to feel unwelcome in nature spaces.
Public art sparks interest in the natural world; from there, environmental education expands outdoor literacy.
Together, we aim to reach our neighbors who may not typically feel safe, welcome, or interested in exploring nature on their own.
SPEAKING FOR NATIVE ECOSYSTEMS
By highlighting native plants and wildlife in public art, we create opportunities for city-dwelling Michiganders to build personal, lasting relationships with the diverse species that share our Great Lake State.
Once a species is recognizable, it becomes special. Once a species can be named, it becomes a friend.
HOW YOU CAN HELP!
Pleasant Peninsula is funded by public grants, community fundraising, and by personal funds from our organizers. As we expand our reach to bring a national mural festival to Grand Rapids, we'll increasingly rely on large scale sponsorships and private donations.
Over 75% of our 2025 budget is allocated to artist compensation, accommodation, and installation. The remainder of our funds will go toward environmental programming, education initiatives, and festival fees like stage rental, event insurance, music, speakers, and permitting.
Pleasant Peninsula has involved almost 100 unique artists, environmentalists, and organizations in its 3 years of operation. We have drawn a combined 30,000 attendees to downtown Grand Rapids to celebrate ecology through art, illustrating year after year our community's enthusiasm for this initiative. As we embark on our most ambitious fundraising project yet, we thank you for your support of the arts and Michigan's incredible ecology.
$20,000+
owashtanong
(Grand river) SPONSOR
- Exclusive sponsor of 1 large mural ─ your company logo will be displayed on one of our mural plaques featuring a Michigan Endangered Species.
- "In partnership with COMPANY LOGO" on our 2025 festival t-shirts.
- "In partnership with COMPANY LOGO" on scaffolding banners during installation window (7 days), and stage banner.
- Day-of-event recognition with 3 verbal onstage acknowledgements throughout the festival.
- 10'x10' booth space on site in prominent festival location. Free table space at programming events leading up to the fest.
- Recognition as the Partnering Sponsor on all digital and print marketing materials, video, website, and press releases.
- Social media company highlight interview and guaranteed 2 exclusive posts on our social media channels.
- Invitation to VIP & Artist Happy Hour events throughout festival week.
- Opportunity to add company marketing materials to artist swag bags.
$10,000+
Lake Sturgeon
sponsor
- Exclusive sponsor of 1 mural ─ your company logo will be displayed on one of our mural plaques featuring a Michigan Endangered Species.
- Day-of-event recognition with 2 verbal onstage acknowledgements throughout the festival.
- 10'x10' booth space on site during fest. Free table space at programming events leading up to the fest.
- Recognition as Pleasant Peninsula sponsor on all digital materials, video, website, and press releases.
- One company highlight post on our social media.
- Invitation to VIP & Artist Happy Hour events throughout festival week.
- Opportunity to add company marketing materials to artist swag bags.
$5,000+
common loon
sponsor
- Exclusive sponsor of 1 mural ─ your company logo will be displayed on one of our mural plaques featuring a Michigan Endangered Species.
- Day-of-event recognition with 1 verbal onstage acknowledgement during the festival.
- 10'x10' booth space on site during festival.
- Recognition as Pleasant Peninsula sponsor on all digital materials, video, website, and press releases.
- One company highlight post on our social media.
- Opportunity to add company marketing materials to artist swag bags.
$1,000+
petoskey stone
sponsor
- For donations $2,500 or higher: your company logo will be displayed on one of our mural plaques featuring a Michigan Endangered Species.
- Day-of-event recognition with 1 verbal onstage acknowledgement during the festival.
- 10'x10' booth space on site during festival.
- Recognition as Pleasant Peninsula sponsor on all digital marketing materials and website.
$500+
white pine
sponsor
- 10'x10' booth space on site during festival.
- Recognition as Pleasant Peninsula sponsor on all digital marketing materials and website.
$100+
apple blossom
sponsor
- Recognition as Pleasant Peninsula sponsor on all digital marketing materials and website.
If you are interested in sponsoring us at any level, please contact us!
Thanks for your consideration!